Exhibitor Enabling—The new program for successful trade fair participation

Description:

Trade fairs are complex marketing instruments. This webinar provides insights into the facets of successful trade fair appearances to ensure that even the first trade fair appearance is successful. It also provides newbies with a detailed roadmap for the first steps of their trade fair appearance.

Target groups:

All companies that are participating in a trade fair for the first time or whose trade fair activities have already taken place a while ago. The webinar is aimed at people in the company who are responsible for organizing trade fair participation.

Contents:

• Opportunities & risks of trade fair participation
• The success drivers of trade fair participation
• Planning trade fair budgets correctly
• Timeline for trade fair participation
• Guidance for the first trade fair appearance

Time & registration:

25.11.2025 / 11:00 am / live / free of charge

Registration takes place via the exhibitor shop.

Description:

Trends are dynamics that lead to change. Also for trade fair participations. This webinar focuses on trends in the trade fair industry and how they affect companies’ successful participation in trade fairs.

Target groups:

Exhibiting companies interested in the development of trade fairs as a marketing instrument.
The webinar is aimed at people who want to recognize changes in trade fairs in order to optimize their own trade fair participation.

Contents:

• Rethinking trade fairs
• Content creation
• Trade fairs & digital touchpoints
• Sustainability
• Visitor Experience
• War for talents
• Measuring trade fair success

Time & registration

26.11.2025 / 11:00 am / live / free of charge

Registration takes place via the exhibitor shop.

Description:

Exhibiting companies know the rising costs of trade fair participation and budgets under pressure only too well. This webinar shows how companies can deal with this and still successfully achieve their goals at trade fairs.

Target groups:

Exhibiting companies looking for approaches to maximize the impact of trade fair participation with the given resources.
The webinar is aimed at people who are concerned with the performance of trade fair participations.

Contents:

• Tight budgets as a driver of success
• From the strategy to the exhibition stand
• Maximizing the impact of the trade fair appearance
• Small stand, big impact
• Success factor trade fair team

Time & registration:

20.01.2026 / 11:00 am / live / free of charge

Registration takes place via the exhibitor shop.

Description:

This webinar brings trade fairs and sustainability together. It will take a closer look at the facets of sustainability in the context of trade fair appearances and show concrete ways of keeping the carbon footprint low. In addition, the webinar shows how exhibitors can successfully implement more sustainable trade fair appearances in practice.

Target groups:

All companies that care about sustainable trade fair participation.
The webinar is aimed at people who deal with the minimization of the carbon footprint in the company.

Contents:

• Dimensions of sustainability
• How to get started towards more sustainability
• Sustainability & costs
• Choosing the right service provider
• Sustainability & communication

Time & registration

21.01.2026 / 11:00 am / live / free of charge

Registration takes place via the exhibitor shop.