Vouchers for one-day tickets
Your trade show success hinges on your invitation marketing, and electronica does a lot to ensure the right visitors come to the show. However, you know your customers and target groups best. That's why inviting them yourself is the most effective way with the least loss of reach. The sooner, the better.
Focus on direct communication – for measurable success at analytica!
analytica does a lot to ensure that the right visitors come to the trade fair. But no one knows your customers better than you do.
So take advantage of the opportunity to invite your target customers directly and personally—effectively and without wastage. The effort pays off: 94% of visitors with an online voucher for a day ticket also visit the booth of the exhibitor who invited them.
What advantages do vouchers for day tickets offer you as an exhibitor?
- More qualified contacts at the trade fair
- Vouchers for your customers as a token of your appreciation
- Ability to monitor success
- Cost transparency
Clear and transparent cost structure
As an exhibitor with your own stand space, you pay €41.00 per online voucher—but only if it is actually redeemed on site. You also retain control over costs, as a maximum of two redeemed vouchers per square meter of stand space are charged.
Co-exhibitors and participants in shared stands pay for a maximum of 30 redeemed vouchers—no more.
Sending invitations – here's how
As an exhibitor at analytica 2026, you will automatically receive a starter pack with 100 online vouchers for day tickets – ideal for inviting your most important customers and business partners to the trade fair. Do you need more vouchers? No problem: you can conveniently order additional vouchers at any time via the exhibitor shop.
There are several options available for sending the online vouchers to your customers:
Sending online vouchers via the ticket system's online campaign tool offers maximum benefits with minimum effort. Just a few clicks and the vouchers are sent automatically. Here's how it works:
1. Log in to the analytica exhibitor shop.
2. Under Badges and Tickets, click on Vouchers for day tickets and order the desired number.
3. Click on Invite visitors and select Invitation by email to start the mailing campaign.
Please note: this option uses our pre-formulated invitation email stored in the system. These cannot be customized.
Your advantages when sending via the online campaign tool:
- You use our pre-formulated invitation email and save yourself the trouble of setting up your own mailing campaign.
- The online voucher link is automatically inserted into the email and takes the recipient directly to the registration page, where they only need to add their personal details.
- The invitation email with the voucher links can be resent at any time via the voucher management system.
- The system records all voucher numbers/links used, thus preventing allocation errors.
- You can view sent vouchers and their registration status online at any time.
Send online vouchers via personalized emails. We provide a sample letter for customer invitations to assist you. This option offers creative freedom, but requires careful handling of the voucher numbers. Here's how it works:
1. Log in to the analytica exhibitor shop.
2. Under Badges and tickets, click on Vouchers for day tickets and order the desired number.
3. Click on Invite visitors and select Download online vouchers as an Excel file as the campaign type.
4. Once your order has been successfully placed, you will receive an Excel list with the voucher numbers and voucher links (also available for download under “Ordered vouchers”).
5. Create your own mailing campaign and manually integrate the voucher links into your invitation email.
Please note: When sending online vouchers by email, the system cannot track who you have already invited. Therefore, please make sure that you do not assign online voucher numbers and online voucher links twice.
Would you like to give your customers a paper invitation? Or do you not have all the email addresses of your potential visitors? Then use the postal delivery option for online vouchers. This option requires you to manually enter the voucher numbers. Here's how it works:
1. Log in to the analytica Exhibitor Shop.
2. Under Badges and Tickets, click on Vouchers for day tickets and order the desired number.
3. Click on Invite visitors and select Download online vouchers as an Excel file as the campaign type.
4. Once your order has been successfully placed, you will receive an Excel list with the voucher numbers and voucher links (also available for download under “Ordered vouchers”).
5. Create your own mailing campaign and integrate the voucher numbers manually into your postal mailings.
Please ensure that you do not use voucher numbers more than once.
Good to know
Important for your customers: the vouchers can only be used when they registered online in advance. Vouchers cannot be redeemed at the entrance.
To prevent problems with ticket loss, pass control or lead management, do not redeem several vouchers in your own name or by using a wrong name / e-mail address for your clients.
As an exhibitor with your own stand space, you pay €41.00 per online voucher—but only if it is actually redeemed on site. You also retain control over costs, as a maximum of two redeemed vouchers per square meter of stand space will be charged.
Co-exhibitors and participants in shared stands pay for a maximum of 30 redeemed vouchers—no more.
Already prior to the event, you can see who redeemed your voucher and you can contact the clients again.
The resale of vouchers is not permitted.
Your admission ticket does not include free use of public transportation (MVG, MVV, DB).
Tickets can be purchased from Münchner Verkehrsgesellschaft (MVG), Münchner Verkehrsverbund (MVV), and Deutsche Bahn (DB) (fare zone M).