analytica 2024—Figures at a glance
Here you can find all important data and information about the last presence fair.
Participant structure
analytica - the world's leading trade fair - the figures speak for themselves
Exhibitor structure
- 1,066 exhibitors from 42 countries
- 53 % foreign share
Visitor structure
- 33,386 visitors from 119 countries
- 45 % foreign share
- 99 % trade visitors
Visitor countries
A total of 119 countries and a foreign share of almost 50 % clearly show—analytica is the place to which the most important markets of today and tomorrow are oriented.
Origin of visitors from abroad
- 76 % EU
- 10 % Asia
- 7 % remaining Europe
- 3 % America
- 3 % Africa
- 1 % Oceania/Australia
Basis: all trade visitors; rounded
Top 10 visiting countries besides Germany
Basis: all trade visitors
Visitors' primary branches of industry
Basis: all trade visitors, users and producers of instrumental analysis or active in research and development as well as public authorities; multiple answers accepted
Visitors' occupations
Users of industrial analysis equipment
41 %
...of which, industrial Research & Development
23 %
...of which, university Research & Development
16 %
...of which, other Research & Development
12 %
Manufacturers of industrial analysis equipment
14 %
Sellers of industrial analysis equipment
18 %
Service providers/consultants dealing with industrial analysis equipment
15 %
Government agencies/public institutions
8 %
Basis: all trade visitors; rounded; multiple answers allowed
Visitors' areas of activity
Research & Development
40 %
...of which, industrial R&D
24 %
...of which, university R&D
16 %
Manufacturing/production/quality control
14 %
Business/corporate/plant management
15 %
Sales
13 %
Purchasing/acquisitions
3 %
Product management
2 %
Marketing/advertising/PR
3 %
Maintenance/repair
1 %
Other
10 %
Basis: all trade visitors; rounded
Investment and
purchasing volume
Less than EUR 5,000
19 %
EUR 5,000 to EUR 24,999
18 %
EUR 25,000 to EUR 49,999
15 %
EUR 50,000 to EUR 99,999
17 %
EUR 100,000 and more
30 %
Basis: all trade visitors; rounded
Meeting-place for
decision-makers
- 84 % decision-makers
- 22 % relevant for decision-making
- 50 % in a leading position
Basis: all trade visitors
Participant survey—
Outstanding ratings from exhibitors and visitors
Visitor rating:
analytica (general)
Overall rating
99 %
Trade fair experience
97 %
Would recommend to others
99 %
Will probably attend again
97 %
Share of international visitors
96 %
Presence of market leaders
96 %
Exhibition's leading role
97 %
Visit benefit
98 %
Basis: all trade visitors
Visitor rating:
analytica conference—detail
Overall rating
100 %
Will probably attend again
96 %
Lecture contents—actuality
99 %
Lecture contents—practical relevance
94 %
Lecture contents—quality
98 %
Lecture contents—objectivity
96 %
Poster show
95 %
Participating in analytica conference
94 %
Basis: all trade visitors
Visitor rating:
conference and program
Overall rating
98 %
analytica conference
98 %
Forum "Laboratory & Analysis"
99 %
Forum "Biotech"
98 %
Forum "Occupation safety & health"
96 %
Forum "Digital Transformation"
98 %
Special show "Digital Transformation"
95 %
Special show "Live Lab"
96 %
Smart medicine / Bioeconomy focus day
98 %
Finance Day
92 %
Job Day
84 %
Education and training
91 %
Start-up area
97 %
Basis: all trade visitors
Visitor rating:
achievement of goals
Overall rating
95 %
Maintaining business relations
96 %
Initiating business relations
92 %
Preparing investments
92 %
Making specific investments
94 %
Informing on world premieres/innovation
98 %
General market orientation
97 %
Training/expertise gain
96 %
Participating in analytica conference
94 %
Basis: all trade visitors
Exhibitor rating:
analytica (general)
Overall rating
94 %
Will attend again
96 %
Would recommend to others
97 %
Participation benefit
93 %
Visitor quality
92 %
Leading trade-fair character
92 %
Trade fair experience
96 %
Basis: all exhibitors
Independently collected and verified data
Verification: We are a member of the Society for Voluntary Control of Fair and Exhibition Statistics. All analytica exhibition and visitor figures stated have been independently verified and bear the FKM seal of approval.
Source: All data and statements on the evaluation of analytica are taken from the exhibitor and visitor survey conducted by GMM Gelszus Messe-Marktforschung GmbH.
Further information:
GMM Gelszus Messe-Marktforschung GmbH
FKM
Learn more about your opportunities as an exhibitor
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